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By Eric Mortimer

Eric Mortimer is an award winning real estate agent and Agent of Change. As he says, “sometimes I help people move geographically and sometimes I help people move emotionally, mentally, and spiritually.” Being a guide and coaching you expedite your personal and professional success is Eric’s true passion and purpose.

Primary Call to Action Here. There is where you can explain your primary call to action again so they see it when the website loads on mobile. Get a Cash Offer

If you are trying to sell your property, it’s important to avoid these three cardinal real estate sins. 

1. Winging it without a proper pricing strategy. It’s very important to have the correct pricing strategy right from the start. The price is not just about location, location, location and the strengths and weaknesses of your property. We have to look at the technical analysis and economic data, which includes things like the absorption rate, days on market, and trends in your neighborhood. 

To determine the right price for your home, we’ll look at a few different factors. First of all, we’ll look at expired, withdrawn, or terminated listings. Those homes were rejected by the market. Then, we’ll look at recently sold properties, which will give us an idea of what your home could sell for. Finally, we’ll look at active listings that are currently on the market. These listings are your competition, so we need to see how your home compares to those properties. 

Determining the price of your home means walking the very fine line between selling your home close to market value without leaving any money on the table. 

2. Promoting too little. There are a lot of distractions out there these days. Corporations spend millions of dollars on weapons of mass distraction to get your attention. To get and keep a homebuyer’s attention, you need superior online and offline marketing strategies. 

That means we will promote your home on social media and online classifieds with professional photos and virtual tours. Offline, we’ll use door hangers, open houses, and signage. People still look at traditional, offline strategies. Since we never know where a buyer will come from, it’s important to cover all of our bases. 

“Work with an agent who has a professional stager. ”

3. Not making your property presentable. You don’t get a second chance to make a great first impression. Make sure your property looks its best from the very start. It should look fantastic in the pictures and for every showing. Make sure that the house looks clean and consider adding a fresh layer of paint. 

It’s very important to pick everything up in your home. Even a little bit of clutter can stop a buyer from making an offer. Work with an agent who has a professional stager. Having the property professionally staged will put your home over the top and ensure that your sale will happen as soon as possible. 

If you avoid these three major mistakes when selling your home, you will succeed. 

If you have any other questions about selling your home or our current real estate market, just give me a call or send me an email. I would be happy to help you!

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