Having great photos of your home is a great way to start the home sale process. Here’s why.


In today’s competitive market, you need to do everything right to sell. One of those things is capturing the best photographs of your home. We look at bad real estate pictures every week, and that’s not where you want to be. We’re joined by a real estate photo expert today to answer some common questions about what he does.

I’m a big believer in the 80/20 rule that says 80% of our results come from 20% of our efforts. In real estate, photography comes within that 20% of work. Danny Boutet of Visual Marketing knows a lot about this topic. He’s been in business for 11 years and has shot over 7,000 homes in and around the Calgary area.

According to Danny, the biggest mistake he sees homeowners make when it comes to photos is not having their spaces decluttered. If you’re not using something, get it out of the way. Misplaced shoes, clothes, jackets, and trinkets should be out while photos are being taken. He also recommends double-checking your lights, windows, and mirrors to ensure they are clean. HDR photos can pick up things that we didn’t have to worry about in the past, but they can also show your home off in a way that’s never been possible before.

“80% of our results come from 20% of our efforts.”

If you have any questions for Danny about how you can make your home’s photos sparkle, give him a call at (403) 470-4350 or send him an email to d.boutet@visualmarketing.ca.

Feel free to watch one of our previous videos on prepping your home as well. If you have any other real estate-related questions for me, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.